Land Rover’s more incentive for the development of marketing Land Rover Range Rover Evoque by Victoria Beckam’s involvement as a designer for this car. Continuing with the display 10 special prototype versions of the ‘baby’ Range Rover wrapped in trendy camouflage with each vehicle saying ‘Hello’ to one of the following cities: London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow. The imagery on each prototype is actually a GPS mapping trail of the city it represents.
This tactic aims to attract the interest of potential customers and also Land Rover plans to use these special test cars around the world to drum up interest in the Evoque that goes on sale in summer of 2011.
According to the automaker, more than 17,000 individual tests will be performed on all components and systems of the Evoque before the compact crossover enters series production.
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